Science of Spirits Tasting Event
Previously a Fall event, a redesign of the art and language for a Valentine’s Day focus, resulted in a 52% increase in ticket sales in 2020, resulting in a record-breaking, sold out event.
With a subtle nod to Valentine's day, colors and scientific illustrations were used to showcase flavors and ingredients thus emphasizing the museum’s promise of a more scientific approach to the tasting experience. Since glassware, bottle shape and color of liquid vary greatly across different liquors, designing a logo that was all encompassing was a challenge. My decision to use a flask as the illustrative vessel not only achieved this goal, but added the desired air of mystery to our speakeasy atmosphere.
Brand identity, logo, poster, web banners, emails, digital ads, social assets, event collateral, wayfinding.
Concept | Design | Production
Digital Screen Entrance
Tasting Guide
After attending our previous tasting events, I observed the need for a reference guide for your experience. I proposed and created a custom tasting guide encouraging guests to further interact with the distillery (flavor profile notes) as well as having a place to mark their favorites to later purchase in our event store. After this guide was developed, we saw a major uptick in liquor sales at our store.
Poster
Social Campaign
Email Campaign
