Brewology

PacSci’s annual beer tasting event, which after my brand redesign led to 5 years of a consistently sold out event. While previously an in-person event, in response to the pandemic in 2020, I quickly pivoted to adjust the design and marketing for an online only event.

The event’s objective was to educate attendees on the scientific process of brewing beer as well as providing a top notch tasting experience. The logo was designed to highlight the elements used in the brewing process (hops, grains, heat/water). The typeface conveys a relaxed, handcrafted and approachable vibe that reflects the personality of the local breweries that were featured.

Brand identity, logo, web banners, emails, digital ads, social assets, event collateral.
Concept | Design | Production

“Stay In and Drink With Your Best Friend” Social Campaign

I concepted, pitched and led this campaign to encourage guests to stay home during the pandemic and enjoy our virtual event. Applying a grassroots approach I recruited staff members to submit photos of themselves with their favorite roommates (their pets!) to launch this campaign.

Brewology T-shirt

Brewology Web Assets